Case Studies

Rottnest ‘Island Cruisers’


Rottnest Express run a bike hire service accompanying their ferry business to Rottnest Island, off the coast of Perth, Western Australia. Bicycles are the only vehicles permitted for public use, so the island is renowned for its cycling culture. In conjunction with Rottnest Express, Flying Machine developed a completely new model to meet their specific needs.


Minimal maintenance, longevity and ease of operation were the key features required for these bicycles, which are replacing 21 speed lower end mountain bikes. Flying Machine bicycles will resolve maintenance issues and increase customer satisfaction by eliminating ongoing problems with the existing fleet.

The Island Cruisers are 7 speed Shimano Nexus hub geared bikes with the Gates ‘Carbon Drive’ belt system. The Carbon Drive system is particularly beneficial for Rottnest Island, where traditional chains were being replaced every four to six weeks during peak season as a result of salt exposure.


This Island Cruisers will increase profitability for the bike hire business by consuming significantly less maintenance time and increasing bicycle life-span, thus extending their replacement cycle.
Customer satisfaction with the new easy to operate, smooth riding machines is also a big boost for the company. The custom paint and decals reinforce the Rottness Express branding, while the cruiser style frame reaffirms the relaxed Rottnest Island lifestyle

Toy Box

SEXY TOYBOX 4504ToyBox International is charitable trust that raises funds for special needs and underprivileged children around Australia.


Flying Machine developed a limited edition ToyBox bicycle for use by the organisation as prizes for their Miss Universe West Australia competition, which the team of finalists also used during their training program in the national leg of the event. The bikes were also auctioned as a fund raising item for sale at their various events throughout the year.




The Vodafone ‘City’   has been developed for Vodafone Australia as a promotional and prize item.

Shimano Nexus 7 speed gearing, deep profile rims, and a relaxed riding position make these machines perfect for city usage.